Do's and Don'ts

What is EverPeak?

• Everpeak is a unified national brand that provides insurance solutions to an evolving workforce.
• EverPeak was born from Pinnacol Assurance, a workers' compensation provider with more than 100 years of service to Colorado's workforce, and we're excited to partner with them to give you access to this product.

Do's

Emphasize Hard Work:

Use language that reflects dedication, perseverance and going the extra mile. Words like “tireless,” “unwavering” and “workhorse” resonate with our audience.

Be Direct and Clear:

Avoid overly complicated language or flowery marketing jargon. Our brand is about straightforwardness and cutting through the typical insurance clutter.

Focus on Trust and Reliability:

Words like “dependable,” “partnership” and “integrity” reinforce the pillars of EverPeak’s brand promise.

Solution-Oriented:

Frame things positively; focus on what EverPeak does for hard-working businesses and agents.

Actionable:

Use verbs and phrases that suggest a proactive work ethic, such as “works to deliver” or “works to respond.”

DON'Ts

Fear-Mongering:

Don’t lean heavily on negativity about the insurance industry or scare tactics. EverPeak is about being a positive change.

Passive Language:

Avoid phrasing that sounds weak or like you’re waiting for things to happen. EverPeak is actively working.

Overpromising:

Be realistic, yet confident. Avoid hyperbolic statements that can’t be backed up or damage trust.

Corporate Jargon:

Don’t use buzzwords for the sake of it. Plain language that resonates with everyday business owners and agents is key.

Exclusivity:

Don’t sound like you’re only for an elite audience. EverPeak champions hard-working businesses across various industries.

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When describing EverPeak:

Do's

• EverPeak can be described as "insurance," "insurance solution" or "solutions provider"
• EverPeak is part of Pinnacol
• EverPeak uses Builders paper

Don'ts

• EverPeak is NOT an "insurer," "carrier," "insurance provider" or simply a "provider" because these entities all take on risk and EverPeak partners with Builders for that purpose.