INTRO

Welcome to the EverPeak Brand
Mission
Vision
Values
Elevator Pitch
Manifesto
Boilerplate
Tagline

BRAND PERSONALITY

Tone of Voice
Do's and Don'ts
Headlines

VISUAL IDENTITY

Logo
Peaks
Colors
Typography
Photography
Texture

CAMPAIGNS

Ad like objects

Colors

PRIMARY PALETTE

Our primary color palette is designed to be flexible and hard-working while creating a bold impression that allows for multiple unique combinations.

  • Cream of Wheat

    #fcf2d1
    C:1 M:3 Y:20 K:0
    R: 252 G: 242 B: 209
    Pantone: 7499 C

  • Workhorse Blue

    #05597b
    C:95 M:62 Y:33 K:13
    R: 6 G: 89 B: 124
    Pantone: 7700 C

  • Brick Red

    #922d2e
    C:28 M:92 Y:83 K:26
    R: 146 G: 45 B: 46
    Pantone: 7622 C

  • Dockside Blue

    #76c0bb
    C:53 M:5 Y:29 K:0
    R: 118 G: 193 B: 188
    Pantone: 7473 C

‍

SECONDARY PALETTE

Secondary colors are introduced to accent our primary color palette and allow for more flexibility. Use these colors more sparingly, but feel free to work them into layouts when appropriate.

Always reference specific color codes for accurate color reproduction.

  • Morning OJ

    #ef7d21
    C:2 M:62 Y:100 K:0
    R: 239 G: 125 B: 34
    Pantone: 716 C

  • Early Riser

    #eac757
    C:9 M:19 Y:78 K:0
    R: 234 G: 199 B: 87
    Pantone: 7403 C

  • Light Denim

    #c6e7e5
    C:21 M:0 Y:10 K:0
    R: 199 G: 232 B: 230
    Pantone: 7541 C

  • Field

    #44652f
    C:73 M:38 Y:100 K:29
    R: 69 G: 102 B: 48
    Pantone: 574 C

‍

Usage Ratios

Our primary colors should account for about 60% of our usage with the secondary palette being 40%.

Cream Of Wheat

Workhorse Blue

Brick Red

Dockside Blue

Morning OJ

Early Riser

Light Denim

Field